Nano influencer marketing for local brands

The smallest audience on the scale, the highest engagement, and followers who live closer to you than at any other tier. For a neighbourhood shop they are often the highest-converting and lowest-cost option available.

Ξεκινήστε See the tiers

Want more reach? The micro influencer guide, 10,000 to 100,000 followers

nano influencers in Athens450+

🍳Φαγητό

🏠Lifestyle

🧘Ευεξία

💄Ομορφιά

✈️Ταξίδια

Ραφαηλία Φερμάνη

38.7KΦαγητό

Αναστασία Τσίτουρα

63.1KLifestyle

Εμμανουέλα Αλίτσακαι

156KΟμορφιά

Eirini Ainatzioglou

47.9KΜόδα

Ειρήνη Παπαευστρατίου

27.0KLifestyle

450+

εγκεκριμένοι
στην Αθήνα

<10K

Followers. What nano means, and on get tagged every profile is reviewed first

450+

Approved influencers in Athens, most of them nano and micro

€0

Cash to the influencer. You give a voucher for what you already sell

You will not find accounts with 300 followers here. You will find small but vetted profiles with a real local audience in Athens.

The nano influencer, plainly

A nano influencer is anyone with under 10,000 followers. It is the smallest tier by audience size and the tier with the highest engagement rate. Their audience is mostly people who know them or live in the same area, and who trust them personally.

To be precise about our own bar: on get tagged every influencer is manually reviewed by our team before approval, so the nano tier here means real accounts with an audience that actually follows them.

Three circles of increasing size on a baseline, the smallest highlighted

Where nano sits against the rest

Tiers are defined by audience size. The smaller the audience, the higher the engagement typically is and the more local the follower base.

Nano

under 10,000

The smallest audience on the scale and the highest engagement rate. On get tagged every one of them is reviewed by hand first.

Micro

10,000 to 100,000

The next tier up, with more reach and still a strong relationship with the audience. Most approved Athens influencers sit here.

Macro

100,000 to 1M

National reach, lower engagement, and an audience spread across cities where you have no shop.

Mega

over 1 million

Paid-media economics, with paid-media pricing. Rarely makes sense for a single-location business.

A small audience that lives on your street is worth more than a large audience that lives everywhere else.

For a neighbourhood shop, the odds that someone walks in after a story matter more than how many people saw it.

Worth getting right
What you offer and how you describe it decides who applies. Two lines of brief are the difference between ten applications and one.
Read the setup guide
A nano campaign, in four steps
The campaign goes live to every approved Athens influencer at once, so you can run many small collaborations in parallel.
01
You set what you offer
Describe what the influencer receives: a meal, a service, a product. Typically worth €20-30; brands offering €40-50 get more and stronger applications. You also set the minimum follower count you want applying.
02
The campaign goes live
Once our team has reviewed it, every approved Athens influencer sees it and applies in one click. You send no DMs and you negotiate no prices.
03
You pick who comes
You see the profile and the follower count behind every application, and approve the ones that fit your brand.
04
They visit and post a story
The influencer comes to your venue, shows the campaign QR to your staff, and posts an authentic Instagram story within 24 hours.

Two local Athens brands

Both examples are real campaigns from neighbourhood venues, run with small-audience influencers and a voucher instead of cash.

Wine bar, Mets, Athens

La Nonna Vineria

15 influencer collaborations in a single month, 120K impressions and 3,100% ROI, with zero euros spent on paid ads.

collaborations: 15collaborations
impressions: 120Kimpressions
ROI: 3,100%ROI

Read the case study

Healthy bowls, Pangrati, Athens

Katsika

+30% foot traffic, 870% ROI and 90K+ impressions in three weeks.

foot traffic: +30%foot traffic
impressions: 90K+impressions
ROI: 870%ROI

Read the case study

A shopfront inside a dashed circle with a map pin above it

Why it works for local brands

Four things the smallest tier on the scale gives you that no larger one does.

The highest engagement on the scale

No other tier reaches the engagement rate of a nano account with a tight, invested audience.

A hyper-local audience

Their followers live or work in the same neighbourhood, so the chance they actually walk into your venue is as high as it gets.

The lowest cost per collaboration

You can run many collaborations in parallel rather than one big one, and get far more content for it.

Trusted as a person

Their audience does not read them as a branded advertising channel, and that changes how the recommendation lands.

The questions brands ask most

More answers in the FAQ or the help center.

A nano influencer is anyone with under 10,000 followers. It is the smallest tier by audience size and the highest by engagement rate. On get tagged every influencer is manually reviewed by our team before approval, so the nano tier here means real accounts with an audience that actually follows them.

For a neighbourhood shop they are usually the most efficient option. The audience is small but hyper-local and trusts them personally, so the odds that someone actually walks into your venue after a story are far higher than with a large, geographically scattered audience.

There are 450+ approved influencers in Athens on the platform. A nano-tier campaign becomes visible to all of them at once, so you can run many collaborations in parallel instead of one big one.

You do not pay influencers in cash. You give a voucher worth the experience your venue already provides, so the real cost per collaboration is the cost of that product or service. On top of that there is a monthly get tagged subscription per location, with no commission, and you see it at sign-up before you pay.

Related guides

Product

get tagged for brands

How the platform works for your venue, end to end.

Guide

Micro influencer marketing

The next tier up, 10,000 to 100,000 followers.

Case study

Katsika

+30% foot traffic and 870% ROI in three weeks.

Ready for your first nano campaign?

Tap "Get Started" and in about 3 minutes you set up your venue and your first campaign. You see the monthly price before you pay, and once our team has reviewed the campaign it reaches every approved Athens influencer on the platform.

Ξεκινήστε The general playbook

The nano influencer, plainly

Where nano sits against the rest