Nano Influencer Marketing for Local Brands

A nano influencer is anyone with under 10,000 followers. It is the smallest tier by audience size and the tier with the highest engagement rate. Their followers are mostly people who know them or live in the same area, and who trust them personally rather than as a media channel.

To be precise about our own floor: on get tagged every influencer is manually reviewed by our team and needs at least 2,500 followers, so the nano tier here means roughly 2,500 to 10,000 followers. You will not find accounts with 300 followers. You will find small but vetted profiles with a real local audience in Athens.

Influencer tiers are defined by audience size. The smaller the audience, the higher the engagement rate tends to be, and the more local the follower base.

Nano

under 10,000 followers

Micro

10,000 to 100,000 followers

Macro

100,000 to 1 million followers

Mega

over 1 million followers

There are 500+ approved influencers in Athens on get tagged, with the large majority in the nano and micro tiers. Those are exactly the tiers that work for local brands.

1. Step 1

   Set what you offer

   Describe what the influencer gets from you (a meal, a service, a product) and pick the follower tier you want, for example nano from 2,500 to 10,000.

2. Step 2

   The campaign goes live

   Once published, the campaign is visible to every approved Athens influencer on the platform. They apply with one click, no DMs and no price negotiation.

3. Step 3

   You pick who comes

   You see the profile, follower count and engagement behind every application, and approve only the ones that fit your brand.

4. Step 4

   They visit and post

   The influencer shows up at your venue, shows the campaign QR to your staff, lives the experience, and posts an authentic Instagram story within 24 hours.

More on how to write a sharp campaign in the campaign brief guide.

Both examples are real campaigns from neighbourhood venues in Athens, run with small-audience influencers and a voucher instead of cash.

La Nonna Vineria

Wine bar, Mets, Athens

15 influencer collaborations in a single month, 120K impressions and 3,100% ROI, with zero euros spent on paid ads.

Katsika

Healthy bowls, Pangrati, Athens

+30% foot traffic, 870% ROI and 90K+ impressions in three weeks.

• The highest engagement rate of any influencer tier.
• A hyper-local audience, so the maximum chance they actually walk into your venue.
• The lowest cost per collaboration, which lets you run many at the same time.
• Their followers trust them as a person, not as a branded advertising channel.

What is a nano influencer and how many followers do they have?

A nano influencer is anyone with under 10,000 followers. It is the smallest tier by audience size and the highest by engagement rate. On get tagged every influencer is manually reviewed by our team and needs at least 2,500 followers, so the nano tier here means roughly 2,500 to 10,000 followers.

Are nano influencers effective for local businesses?

For a neighbourhood shop they are usually the most efficient option. The audience is small but hyper-local and trusts them personally, so the odds that someone actually walks into your venue after a story are far higher than with a large, geographically scattered audience.

How many nano influencers can get tagged activate?

There are 500+ approved influencers in Athens on the platform. A nano-tier campaign becomes visible to all of them at once, so you can run many collaborations in parallel instead of one big one.

What does a nano campaign cost on get tagged?

You do not pay influencers in cash. You give a voucher worth the experience your venue already provides, so the real cost per collaboration is the cost of that product or service. On top of that there is a monthly get tagged subscription we agree based on the size of your brand and the volume of campaigns you want to run.

More answers in the FAQ or the help center.

Send us the form and we will get in touch to work out what fits your venue. Your first campaign can be live within days and reach every approved Athens influencer on the platform the moment it publishes.