User generated content without a production budget, because the content and the visit are the same event. And an honest note on when you should hire a UGC agency instead.
Διαβάζετε στα ελληνικά; Ο ίδιος οδηγός, στα ελληνικά
You give
A voucher for something you already sell, worth €20-50 at retail.
You get
An Instagram story to a local audience, and the photos and video from the visit.
€20-50
The retail value of the experience you give
€0
Production budget, because there is no production
500+
Approved Athens influencers who see the campaign
What it actually costs you is your margin on a meal or a service, not the retail price of the voucher.
Two very different things get sold under the word UGC in Greece. One is a production service: brief, casting, art direction, and a set of polished assets ready for paid media. The other is what happens when a real person walks into your venue and posts about it. get tagged is the second one.
A UGC agency pays someone to make content. On a voucher model you give an influencer something you already sell, they come in, and the content is what naturally falls out of the visit. There is no production to fund, because there is no production.
You get both the story that goes to their followers and the material from the visit, out of the same collaboration and at the same cost.
Four things, from one voucher and one visit.
There are real cases where this model is the wrong tool and a production agency is the right one. If any of the following describes you, go to an agency.
The trade is control against authenticity, and authenticity is the only reason UGC outperforms an ad in the first place.
A studio asset looks exactly the way you asked for it. A story from someone who genuinely had a good time looks like a recommendation.
Content from a collaboration is yours to repost on your own channels.
If you intend to put ad spend behind it, write that into the campaign brief and agree it with the influencer before the visit, exactly as you would with an agency. How to word that inside a brief is covered in the campaign brief guide.
More answers in the FAQ or the help center.
Influencer marketing buys someone else audience. UGC buys the content itself, to use on your own channels and in your own ads. The same collaboration often produces both: the influencer posts to their followers, and you keep the photos and video to reuse.
No. We are a platform, and UGC is a by-product of a real visit rather than a studio production. If you need scripted, art-directed assets built specifically for paid media, a UGC agency is the right supplier. If you want authentic content from real customers with local reach, that is what the platform produces.
Content from a get tagged collaboration is yours to repost on your own channels. For paid amplification, agree the usage terms with the influencer up front, exactly as you would with any agency. The difference is that with us it is a conversation rather than a separate line item on an invoice.
A dedicated UGC agency prices per asset, and the production cost is the main driver. On a voucher model the content costs you the value of the experience you gave, typically €20-50, because the visit and the content are the same event.
You set what you offer, you approve who comes, and you keep whatever they shoot. Tell us what you sell and we will show you what a month would look like.