Wine bar and Italian kitchen, Mets, Athens
La Nonna Vineria
15 influencer collaborations, 120K impressions and 3,100% ROI in a single month, with zero euros spent on paid ads.
- collaborations
- 15collaborations
- impressions
- 120Kimpressions
- ROI
- 3,100%ROI
Restaurants · Guide
Restaurant influencer marketing in Athens
Influencers from your own neighbourhood come and eat at your restaurant, shoot the dishes, and post an authentic Instagram story to an audience that can actually book a table.
Running a café instead? The same guide, written for coffee shops
3,100%
ROI for La Nonna Vineria in one month, no paid ads
+30%
Foot traffic for Katsika over three weeks
500+
Approved Athens influencers, many food-only
€25-30
Typical value of the meal or voucher you offer
Both figures are from published case studies on this site. Your own numbers depend on how many collaborations you run and how attractive your offer is.
The idea
Spend a meal instead of an ad budget
If you run a restaurant in Athens, the most expensive part of your marketing is usually the part that never puts anyone through the door. With get tagged you spend a meal instead of an ad budget, and you get back authentic content from influencers who live and eat in the same neighbourhood as your customers.
There is no cash fee, no negotiation per influencer and no commission on the collaboration. You publish what you are offering, verified Athens influencers apply, and you approve the ones whose audience actually overlaps with your tables.
What comes back is a story on the night, and a set of photographs and clips you can repost on your own channels for as long as you want them.
How it works
From campaign to table in four steps
Nothing here needs a marketing department. The whole loop is a form, a few approvals, and a QR code at the pass.
- 01
Set what you offer
You decide what the influencer gets, a meal or a voucher worth €25-30, and which follower tier you want to reach. Nothing is paid in cash. - 02
The campaign goes live
Once published, your campaign is visible to every approved Athens influencer on the platform and they apply with one click. You approve the ones that fit your restaurant. - 03
The influencer visits
They show up at the agreed time, show the campaign QR code to your staff, and sit down to eat. No lists or paper vouchers for your team to manage. - 04
They post a story within 24 hours
Within 24 hours they post an authentic Instagram story tagging your brand. From the dashboard you see who came and what they posted.
Worth getting right
What you offer and how you describe it decides who applies. Two lines of brief are the difference between ten applications and one.
Read the brief guideCase studies
Two Athens restaurants, real numbers
Both brands below run campaigns on the platform and allowed us to publish their results.
Healthy bowls, Pangrati, Athens
Katsika
+30% foot traffic, 870% ROI and more than 90K impressions in three weeks.
- foot traffic
- +30%foot traffic
- impressions
- 90K+impressions
- ROI
- 870%ROI
Why this works
Why it pays off in hospitality
Four things a restaurant gets here that an ad set does not.
Vetted Athens influencers
Every profile is manually reviewed by our team, with a minimum of 2,500 followers. More than 500 are already approved on the platform.
A neighbourhood audience
Their followers are people who can walk into your restaurant the same evening, not a vague audience in another city.
No ad spend, no agency fee
One flat monthly subscription, no commission per collaboration, and no price negotiation with each influencer.
The content stays yours
Everything produced can be reposted on your own channels whenever you want.
Good fit
Which restaurants this suits
It works across the whole spectrum, from the neighbourhood taverna to fine dining. What matters is not the concept but whether your plates photograph well and whether you want people from the surrounding area.
Tavernas and meze spots
A local crowd that eats in its own neighbourhood, which is exactly the audience a nearby influencer reaches.
Wine bars and bistros
An evening audience with a higher spend per table, and rooms that photograph well after dark.
Pizzerias and burger joints
Visually strong plates that make an easy story with no art direction needed.
Brunch and all-day spots
Daytime hours that need filling, and the format influencers post most often.
Fine dining
Fewer collaborations, more carefully picked. Approve on audience quality rather than follower count.
Single-location and small groups
Campaigns are set up per venue, so two locations can run different offers in the same month.
Other Athens food and drink brands already on the platform include Macaroni, The Smashers, La Crêpière and Godgilla.
Through get tagged. It is the Greek platform with 500+ approved Athens influencers, many of whom cover food and hospitality exclusively. You publish your campaign and they apply to you, so you never have to send DMs one by one.
You set what you offer (a meal or a voucher worth €25-30) and the follower tier you want. The campaign goes live to every approved Athens influencer, you approve the ones that fit, they visit your restaurant, show the campaign QR code to your staff, and post an Instagram story within 24 hours.
La Nonna Vineria in Mets ran 15 collaborations for 120K impressions and 3,100% ROI in one month with no paid ads. Katsika in Pangrati saw +30% foot traffic, 870% ROI and more than 90K impressions in three weeks. Your numbers depend on how many collaborations you run and how attractive your offer is.
Yes, and it usually works best there. The influencers you approve have followers in the same part of the city, so the people who see the story can actually walk in or book a table. Both of our published case studies are single-location restaurants.
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Ready for your first campaign?
Tell us about your restaurant and we'll set up the first campaign with you, from what you offer to which influencers you want at your tables.