Wine bar, Mets
La Nonna Vineria
15 collaborations with Athens influencers, 120K impressions and 3,100% ROI in a single month, with zero euros spent on paid ads.
- collaborations
- 15collaborations
- impressions
- 120Kimpressions
- ROI
- 3,100%ROI
What Athens food-and-drink brands got
Two real examples from Athens food-and-drink venues. Neither is a coffee shop, but the mechanics are identical: local influencers, a real in-person visit, and stories that reach the surrounding neighbourhood.
Healthy bowls, Pangrati
Katsika
+30% foot traffic, 870% ROI and more than 90K impressions in three weeks.
- foot traffic
- +30%foot traffic
- impressions
- 90K+impressions
- ROI
- 870%ROI
Why it fits coffee shops
Four things a café gets here that a boosted post does not.
Neighbourhood-level targeting
Their followers are people who can genuinely walk in, not a vague audience somewhere else in the country.
A real visit, not a paid post
They drank your coffee before talking about it, and that shows in the content.
No ad spend, no agency fee
One monthly subscription per location, with no commission per collaboration.
Content you keep
The photos and video stay available to repost on your own feed for as long as you want them.
Which venues this suits
If you serve coffee and you have something worth photographing, it fits. You do not need multiple locations: a single site is perfectly enough to start.
Specialty coffee and small roasteries
A regular crowd that already cares about the cup. The story writes itself.
Brunch and all-day cafés
Daytime hours that need filling, and the format influencers post most often.
Bakeries, patisseries, crêperies
Counters that photograph well without any art direction.
Roasteries with a seating area
A visit is the whole point here, and a visit is what the campaign buys.
Small café groups
Two or three locations in Athens, each running its own campaign and its own offer.
Athens food-and-drink brands already on the platform include La Crêpière, Macaroni, The Smashers and Godgilla.